hI! NICE TO MEET YOU.

You found me – Welcome! I’m Sam (Zhimin), a multi-disciplinary designer, founder and business owner based in Melbourne, Australia. My communications, business and design background have given me an creator’s perspective that is pragmatic and strategy-focused.

The way I approach life is in observation and intention. This approach has become my ethos and guiding principle in my web development and copywriting business, Sincere Copy. I design and write for heart-led founders and business owners, helping them to clarify their message, create meaningful connections and amplify their mission.

I am inspired by the beauty of creative expression and strive to thrive in this crazy world. Heartbreaks and setbacks abound, let’s celebrate and commiserate together.