You found me – Welcome! I’m a multi-disciplinary designer, founder and business owner. My communications, business and design background have given me an creator’s perspective that is pragmatic and strategy-focused.

The way I approach life is in observation and intention. With an appreciation for wellness, design, words and creativity, this is my life documented as I am submerged in it all. Starting as a personal project to collect visual inspiration (and the odd cooking recipes), ‘Samantha Chua’ is the source for business, design, writing, wellbeing and motherhood.

Inspired by the beauty of creative expression, I fused all that I love into a visual and written outlet. Welcome to my creative outlet and authentic journal to share my life.